Client Dierenopvang Amsterdam Roles Art Direction, Concept Development Application Video, Advertising
Dierenopvang Amsterdam (DOA) wants to accelerate the movement of the shelter dogs. This means a more effective and faster search to a suitable owner and home for the dogs.
DOA launches a new digital campaign in which typical scenarios are depicted regarding relationships, (in)fidelity and (dis)loyalty. The campaign offers viewers something recognizable so that they feel involved and addressed. The message behind the advertisement is as the call to action describes: your dog is and remains your most loyal partner in life. The campaign is Dutch and advertised through their social media channels.
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