Client Transavia Roles Concept, Design Application Brand Activation, Educational
In collaboration with Amsterdam Open Air Festival
70% of the millennials boarding a plane doesn't pay attention to the safety instructions. Most of them think to know everything. But what percentage of the travellers would really know how to react when it really comes down to it?
To raise safety awareness I launched a brand activation for Transavia in collaboration
with Amsterdam Open Air festival. Both parties have similar values on well-being. There will be plenty of entertainment and activities related to safety. Experience inflating your own life jacket that turns into a lounge bag or get over your first-day hangover at the oxygen bar. Earplugs will be handed out which can both be used at festivals or in the air. The ones who got their hands on a weekender AOA ticket might just leave the festival with a Transavia weekend citytrip for two.
Love your ears.
Be prepared for any weather.
Think for yourself, care about others."